You've hear the term a hundred times but today Mike gives some hardcore, real-life examples of guerrilla marketing that he is trying in his lawn care and landscaping business.
Nathan (a member of the course) won a live advising call with Mike. This is their conversation about standardized pricing and first year blues.
If you think that age, sex, race, religion, or anything else is keeping you from success this episode is for you. Yes, these are big issues and their are problems in our nation concerning them, but don't become a victim!!
There are three major categories that financing can fall into. SBA, equipment financing, and bootstrapping. Mike talks about them all today on the show, pointing out when they are most effectively used.
There are three major categories that financing can fall into. SBA, equipment financing, and bootstrapping. Mike talks about them all today on the show, pointing out when they are most effectively used.
From now on the podcast will be different. Each week Mike will share longer form audio clips on the journey he is taking in his business... more specifically his landscaping and lawn care business. He will still share tips and actionable business advice, but it will be more informative and conversational now... less promotional.
Role of the Owner
Pricing Method
Employees and Leadership
Software Systems
Systems and Procedures
What do you do when a customer is dissatisfied or unhappy with your service? You have got to act quickly and communicate well to ensure you retain them as a customer for life.
P2P stands for people to people. You are not in the B2B (business to business) or the B2C (business to consumer) environment... Everyone is looking to make relationships with POEPLE, not corporations or brands.
Should you send overdue invoices to collections? Should you have contracts or charge per mowing service?
Now we actually talk about the process of MAKING MONEY. How you invoice is important and the type of payment methods you accept will determine whether or not you stand out.
Creating a tight mowing route is imperative if you want to make money mowing, and scheduling is important to make sure you can invoice accurately at the end of each month.
CRM stands for Customer Relationship Management and you must have one to scale a successful landscaping business.
Mike tells you IF and WHY you need to start a website and develop an online presence.
Mike tells you why you should buy an enclosed trailer instead of an open air trailer.
Mike tells you the options and his suggestions for your first zero turn mower.
Mike tells you what type of mower you should buy when you first get started.