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Landscape Business Course

Learn how to start a successful lawn care and landscaping business! LandscapeBusinessCourse.com These podcast episodes are short, digestible, actionable tips to get your business off the ground and become successful. The show includes interviews with landscapers and course members that are looking to grow their business. Mike Andes gives LIVE advice and consulting to REAL business owners. Get tips on how to advertise your business, hire the right employees, and scale your company! Mike Andes is the host of the show. In three years he took Augusta Lawn Care from 0 to $100K/month in revenue... This course is about HOW he did... step-by-step. Mike is also an author (Millennial Millionaire) and host of the Business Bootcamp Podcast (businessbootcamppodcast.com)
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Now displaying: January, 2017
Jan 31, 2017

Vince called me and is in his 50's. It is imperative for Vince (if he wants to grow) to starting working in the sales/marketing aspect of the business. This is a long-form version of the techniques we have mentioned on the podcast the past couple months. Great tips for hiring, marketing, sales, and more!

Jan 24, 2017

The million dollar revenue marker has become a milestone for the landscaping industry. The idea that 7 figures worth of sales is processed from a lawn care or landscaping company shows that it is a real business and not just a hobby. It shows that the proprietor (founder) figured out how to create a team around their idea and make a profitable enterprise.

Here are 4 things you must do to take your business from $100K per year to the elusive $1,000,000 marker. Essentially this is how you 10X your company.

 

1.) Hire Good People

You must have a system in place to attract good people. Your equipment can be great, your storefront and company vehicles pristine but the real value of a business is in the people that work there. Once you have found good people it is important to get them involved in the mission of the business. Until your employees are SOLD on the business succeeding, your customers and clients won’t be. Get your people on-board and involved and watch how much more efficient your company becomes — let alone the company culture boost it will offer.

2.) Turn Good People Into Great People

Notice, I didn’t say that you need to hire great people in #1. Great people cost a lot. Great people are in high demand. You have got to have the training in place and the management style implemented that will foster growth and experiential learning. You can either hire the crew foreman with 10 years of experience for $25/hour or you can hire the recent high school graduate for $15/hour. If you have the right training and education procedures you can make the $15/hr guy work just as good (if not better in the long run) as the $25/hr guy.

3.) Sales Trumps All

You are a sales organization. Don’t forget it! Yes, you sell lawn care and landscaping services… but at the end of the day you live and die by your sales ability. Treat your sales staff like they are the kings of the universe. You will never save yourself to  success and exponential growth. Top line revenue should be a constant focus and not expenses. Spend 80% of your time on revenue generation (sales) and 20% on conservation (budgeting). I find too many landscape business owners that focus on their annual budget and forget to have a sales system and process in place to achieve their revenue goals.

4.) Be Systems-Centric (Not Personality-Centric)

What would happen if your manager got hurt tomorrow and couldn’t work for a year? Or if you got hit by a truck tonight? Gruesome, yes, but it happens… and most landscaping companies fail at that moment or shut their doors soon after. The reason they fail is the positions of the company are upheld by strong personality and people and not the systems and procedures those people follow. You should have an operations manual that outlines the processes of every function within your organization. How do you create an invoice? When do you advertise certain services? How is the shop supposed to be organized? How are the books reconciled? If you create standard operations procedures for all the positions within your company it is much easier to find and train new people to fill those spots if they become empty.

 

Jan 15, 2017

Getting the right people on the bus is sort of a big deal. Finding the right employees and them keeping them is so important to the long term health of your business. I want to share with you the system I am using in 2017 to find quality hires.

Jan 11, 2017

I believe that Facebook ads are CURRENTLY the most underpriced ad product in the world. Yes, this will undoubtedly change. Eventually, the clicks will costs more and something newer and better will come up. However, today I share two tips for using Facebook to drive sales for your small business. These are tangible, tested, and simple ways to make the phone ring more often, get more web traffic, or whatever means you need to increase revenue!

Jan 3, 2017

Here are the 5 things that will help you DOUBLE your personal and/or landscaping business income in 2017

1.) Hire Someone to do EVERYTHING in Your Business Besides Sales

You’ve gotta focus on the key drivers of growth and the #1 item you must pay attention to is sales and revenue generation. Yes, payroll, expense tracking, web design, office organization etc are all important but having a clean desk or perfectly design Profit/Loss Statement won’t double your business in one year. Outsource clerical/admin tasks or hire someone to do them for you. You should be out in the field, giving estimates, talking to property managers for maintenance contracts, meeting contractors for landscaping work.

2.) Call Your 10 Dream Clients/Customers

Which companies or persons would blow your business up if they became paying customers? Write them down — call them. Better yet, walk into their office and show them you mean business about doing business with them. If you listened to the last episode on guerrilla marketing you already have some tactical ideas for approaching property management companies and obtaining commercial contracts.

3.) Track Your Time and Work 8% More Per Day

8% is just 2 hours per day. That might mean cutting out some TV time or mindlessly fingering through magazines or watching sports highlights on YouTube, but the results of this ultra productivity will pay big dividends — not just financial ones either. Get your focus on time, it’ the one thing you got! Spend this time systemizing your business, generating leads, and working ON the business.

4.) Cut Your Monthly Expenses by 25%

This is personal finance 101. Cutting back might mean selling the big house in the nice neighborhood or downsizing from the Mercedes E-Class to a Honda Accord. Or it might just mean not eating out and going to the movies 3-4 times/week. Decrease your expenses, limit you junk, live a more fulfilling life.

5.) Know You Numbers and Set Bench Marks

If you want to go from $30K / year to $60K per year you will need to increase your income by $2500 per month. Set benchmarks. In the next 6 months you need to increase your monthly income by $1250. Seem hard? That just means you need to make $42 more each day. Know your numbers, break it down, set benchmarks.

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